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It may not seem like much on the surface, but deep down, a broken link is doing some serious damage to your website, your reputation, and your business. A single broken link can impact your search engine rankings, your site’s user experience, result in lost customers and revenue, or everyone’s favorite- all of the above.
Broken links are the ones that bring you to a page that says “404 error” and are often accompanied by a clever comment about how the hamster is out to lunch, or blaming it on the intern. The most common, self-inflicted, causes of broken links are:
Whatever the cause, and despite the clever “our bad” message, broken links are frustrating errors that need to be addressed immediately.